With brand DNA rooted in waterproof durability, the HERO8 and MAX cameras were deserving of etherial imagery to promote Fall 2019’s flagship camera lineup.

As lead art director on the project, I led cross-functional collaboration with photo, product, localization and operations teams. Developing the creative look and feel which rolled out globally in Fall 2019.

Also shown are specialty VIP kits shipped pre-launch to athletes and influencers globally.

Skills: art direction, packaging design, packaging operations

Woven through the pillars and stairs of Grand Central Station, highways of Dubai and streaming in high definition in Europe, GoPro’s out of home advertising was as big as the world of our content. Carefully selected and localized messaging was delivered to a global market year after year.

Skills: art direction, large format printing, installation

Retail was core to GoPro’s business. The brand was built upon the success of the action camera giant in small surf shops across the nation. As the brand grew, out-of-home treatments became more intricate and grand in scale.

Being a hands on creative, I let the team of designers to help realize GoPro’s presence at retail across several product launches. Shown here are selects from HERO10 Black and HERO11 Black launches.

Partnering closely with key partners, GoPro made it’s name at live events and became a global presence in the action sports industry.

From retailer trainings to hosting the world’s premier athletes, GoPro’s brand permeates global events the world over.

Global visibility came with the need for high quality, actionable creative which helped push the reach of both the brand and it’s partners.

Skills: Art direction, graphic design, retail marketing

Leading creative direction for resorts at GoPro, my team worked closely with a large network of retailers, sports marketing agents and on-site resort management to tailor artwork for their visitors.

Ski resorts, wave pools, specialty adventure zones in Europe and various other properties all fed into the GoPro brand and kept our products and services top of mind for guests.

Skills: art direction, graphic design, channel marketing, sports marketing

Moonlighting on the advertising team, I designed some campaign-specific print ads for publications such as Surfer’s Journal, NZ Waterman and Lonely Planet.

At various points in my career I have worked on t-shirt illustrations for many friends and businesses. Shown here are a variety of screen printed graphics that have found their way out into the world.

In 2010 I founded Albany Shirt Shop, LLC. It was a small independent screen printing operation which I ran in Albany, NY. I learned the craft craft of screen printing and it has continued to be a whimsical creative outlet during my career.

Skills: illustration, screen printing

Hitachi Starboard was an interactive whiteboard product which drew influence from the company’s rich technological history.

At Starboard I designed everything from marketing materials to tradeshow booths.

Working closely with a small team of leaders we created engaging product displays and in-person experiences to build relationships and foster more adoption of interactive learning.

Skills: graphic design, tradeshow management, marketing

Some miscellaneous logos and marks. Always a heavy focus on one and two color wordmarks or icons for easy reproduction.

Skills: branding, illustration